B2B Content Course

Learn to Create Authority Content that Attracts Buyers

Learn from a top B2B creator to install your content strategy and create authority-first content. Build the market positioning you deserve and attract the right leads.

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497+ Happy Students

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Our students are growing their authority with content

At the end of this program you will know how to:

Publish unique content at scale with the right systems

Position your brand as an industry authority with content

Attract inbound leads for your irresistible offer

Sign more clients with warm outbound

Publish unique content at scale

Grow your brand authority

Attract warm inbound leads

Sign more clients with social selling

Content marketing is your best bet right now

The traditional lead gen playbook is out of date

Buyers don’t want to be sold to in linear cold email sequences. They get information in content, socials, and communities.

Graph comparing "Content-First" and "Leadgen" B2B strategies, showing a 65% buyer increase in 2024.

Content attracts the right opportunities for you

Podcast invitations, press releases, partnerships, more clients… Content builds industry authority and momentum.

LinkedIn post about a 7-step content strategy for B2B SaaS, with a diagram and social media icons.

It’s easier to close deals when you publish content

People that love your content have more chances to open your emails, read your DMs, click on your ads, and buy from you.

Table of closed deals with a growth graph showing rising revenue.

Here’s what 497+ students say about the course:

497+ Happy Students

Pierre-André Patry

Head of SEO Freelancer

"Pierre content course allows me to drive more qualified leads in my LinkedIn inbox since I have begun to use his methods. I have closed more than 20 000$ on the last 2 months, my content strategy is better predictable and generates more revenue now!"

Bart Spronk

Growth Consultant

"The course is in one word amazing! Everything I need for marketing strategy, content creation and great execution are there. I still only utilized a part of the course and there is so much more to use and learn. Great value for money from Pierre."

Kedeisha Bryan

Founder @Data in Motion

"The course, feedback, and coaching has been one of the best and actionable I've had.The exercise we went through when writing a post together from scratch has been a game changer."

Bruno Desiderio

Founder @Client Values First SRL

"Pierre created the best training I have ever seen in marketing and content strategy. I use it nearly every day to challenge myself and my clients."

Gaspard Pastural

Growth/Product Marketing

"This course was the best I've taken by far. It clarified my entire content strategy after months of struggle, giving me confidence in my work immediately. Just within two weeks, I already see my content perform better, as I receive DMs from peers and potential clients. I'm finally gaining some public authority, after posting for sooo long! Thanks Pierre :D"

Morgan J Ingram

Founder and CEOAMP Creative

"If you want a more impactful content strategy, Pierre is the one to go to."

Thom van der Kleij

Founder @Dimpekt

"The course is a practical step by step way to setup an effective content strategy. Especially the workshops where they put things into practice are helpful once you start."

James Londesborough

Managing Director @Ignite Marketing & Sales Ltd

"The course is fantastic and amazing value for money! There are tons of new ideas and concepts I've never heard of before. Everything is presented really well too, easy to digest the content and understand the concepts. I've paid a lot more and got a lot less in the past, so I'm very happy."

Pierre-André Patry

Head of SEO Freelancer

"Pierre content course allows me to drive more qualified leads in my LinkedIn inbox since I have begun to use his methods. I have closed more than 20 000$ on the last 2 months, my content strategy is better predictable and generates more revenue now!"

Bart Spronk

Growth Consultant

"The course is in one word amazing! Everything I need for marketing strategy, content creation and great execution are there. I still only utilized a part of the course and there is so much more to use and learn. Great value for money from Pierre."

Kedeisha Bryan

Founder @Data in Motion

"The course, feedback, and coaching has been one of the best and actionable I've had.The exercise we went through when writing a post together from scratch has been a game changer."

Bruno Desiderio

Founder @Client Values First SRL

"Pierre created the best training I have ever seen in marketing and content strategy. I use it nearly every day to challenge myself and my clients."

Gaspard Pastural

Growth/Product Marketing

"This course was the best I've taken by far. It clarified my entire content strategy after months of struggle, giving me confidence in my work immediately. Just within two weeks, I already see my content perform better, as I receive DMs from peers and potential clients. I'm finally gaining some public authority, after posting for sooo long! Thanks Pierre :D"

James Londesborough

Managing Director @Ignite Marketing & Sales Ltd

"The course is fantastic and amazing value for money! There are tons of new ideas and concepts I've never heard of before. Everything is presented really well too, easy to digest the content and understand the concepts. I've paid a lot more and got a lot less in the past, so I'm very happy."

You’ll learn content marketing from a top creator

I’ve designed this course after 8 years of marketing experience. It’s rooted in real-life business cases as I bootstrapped my agency to $1M and went from unknown to industry authority with content.

135K+

LinkedIn Followers

$1.8M

Revenue from Content

50k

Daily Online Views

320+

Marketing Projects in 8 Yrs

How is this course different from others?

It’s the only place where 300+ students learn the authority-first content framework. It puts expertise, technical, and industry content first (not random stories).

Dashboard from a content strategy course showing modules, a Notion interface with resources like eBooks and checklists, and a video lesson preview.

Access the Course Now

14-day refund guarantee

This program is for you if you are a:

Publish unique content at scale with the right systems

Position your brand as an industry authority with content

Attract inbound leads for your irresistible offer

Sign more clients with warm outbound

B2B marketer

Looking to generate more leads and increase marketing-driven revenue.

Early-stage B2B founder

Eager to build authority and drive your business’s growth.

B2B Content marketer

If you want to create even better content and monetize.

Access the Course Now

14-day refund guarantee

What’s included in the program:

Publish unique content at scale with the right systems

Position your brand as an industry authority with content

Attract inbound leads for your irresistible offer

Sign more clients with warm outbound

Video lesson with a presenter explaining customer profiling, accompanied by a presentation slide.

55+ Video Lessons

Gain lifetime access to over 55 video lessons with actionable tips and tactics.

Content plan dashboard in Notion showing organized tasks and strategy labels.

Content Planning Dashboard

A Notion dashboard to help you build and organize your content plan effectively.

B2B content strategy checklist with tasks marked as completed or pending.

Checklists & Templates

Get ready-to-use checklists and templates to create top-notch content.

Circular portraits of three community members in a minimalistic style.

Exclusive Community Access

Join a community of 300+ marketers and founders.

Video conference with a main speaker and participant thumbnails, showing controls for video and audio.

Weekly Office Hours

Attend live office hours every week to get your questions answered.

Notifications from Gmail and Slack about B2B marketing and content discussions.

Accountability Alerts

Stay updated with actionable alerts via email and community.

What you’ll learn in the program exactly:

Lessons are snackable (under 8 minutes) and actionable.

Module 1

Create your content strategy with the audience-first process

Lay the foundations of your strategy to create content that solve your audience’s problems.

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Module 1: Strategy, focusing on audience and ICP, positioning, and content pillars.

Module 2

Build your content engine with the authority-first framework™

Apply the system that allows me to create 30 pieces of high quality content per week.

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14-day refund guarantee

Module 2: Content Plan with sections for content journey, channel strategy, and ideation process.

Module 3

Create authority content with my complete creation toolkit

Replicate my best creation practices to publish content that builds authority and converts.

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14-day refund guarantee

Module 3: Creation, covering content identity, copywriting rules, and tools for creating effective posts.

Module 4

Build your repurposing factory to turn 1 insight into 30 pieces of content

Learn to turn one idea into a series of content in multiple formats and channels.

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14-day refund guarantee

Module 4: Repurposing content, showing the process from LinkedIn posts to YouTube scripts and shorts.

Module 5

Capture demand to turn attention into revenue

Connect your content with your revenue system with content journeys, social selling, and more tactics.

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14-day refund guarantee

Module 5: Revenue, highlighting "Content Journey" and "Content Upgrades" across five layers of content.

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497+ Happy Students

The Authority-First Framework

What's Included:



Lifetime access to 55+ video lessons (& Updates)



Notion dashboard to build your content plan



30 reusable templates to create great content



Community of 400 marketers & founders



Weekly live Q&A to ask your questions



Email & Community alerts to take action

Access Now for $590

"If you want a more impactful content strategy, Pierre is the one to go to."

Morgan J Ingram

CEO @ AMP

300+ Happy Students

Bonuses:

Bonus 1 - My Library of 500 posts cumulating 45M views.

Bonus 2 - 1-Hour complete LinkedIn™ masterclass.

Bonus 3 - My sales deck template that drove $1M (reuse it).

Karine TEXEIRA LOPEZ

Demand Generation Manager @Matrix Requirements

"Pierre's course has truly transformed my content creation strategy. The modules are concise allowing me to quickly implement what I learn. Each workshop has equipped me with actionable tools that I can apply immediately. This isn’t just a course; it’s a strategic guide that can save months of trial and error. I recommend investing time and money in this !"

Lex van Lynden

Chief Growth Officer @ Autro

"The course is wildly insightful. Using Pierre's approach to creating a content strategy, my overall company's strategy was challenged. We now use Pierre's framework to not only give shape to our content strategy, but use content strategy as a foundation of the company strategy."

Steven Eugeen J. Piessens

Founding Partner @Oratore Speakers

"This course is a friendly, hands-on guide to creating an effective content strategy! The best part is the workshops, where you can put everything into practice right away. They really help make the concepts come alive and are perfect for getting started!"

Marina Palacios-Benito

Senior Business Growth Consultant

"I’m doing your Content Strategy course, and I just wanted to say that it’s the best LinkedIn course I’ve ever seen! I absolutely love your clarity and the approach you bring to everything."

Laura Jasenaite

Director of Marketing @GoTo Global

"I really enjoyed the strategy part of this course, even though it included a lot of theory. Pierre did an excellent job of breaking it down with practical tips and real-life examples, making it easy to understand how to apply the concepts. The workflow was simple to follow, which made the whole experience even more helpful. Overall, it was a valuable course, and I’d highly recommend it to anyone."

Thomas Varekamp

Founder @Drilldown

"Pierre's course was a game-changer for my content creation process. The course brought much-needed organization to my approach, transforming my entire workflow. I can't recommend it highly enough – it's truly a 10 out of 10 experience"

Nicolas Duchemin

Digital Marketing Consultant

"This course cuts straight to the chase with actionable strategies and templates to provide real value. The exercises, quizzes, and workshops help solidify the concepts. Even as a seasoned marketer, I'm still learning new things. It's a must-take for those serious about B2B content strategy!"

Mathieu Chiron

Ghostwriter

"I broke free from the classi tofu/mofu/bofu approach, and learned how to publish actual useful and impactful pieces of content. This course is clear, and very precise : every single idea can be used immediately and can positively impact your business."

Florian Decludt

Demand Generation Manager @Clutch

"I've learned so much from this program. I wish I had it when I first started posting - it would have saved me at least 6 months of guesswork and trial and error. Content is the future of marketing and this is the best program out there to learn it."

Eric Seclet

Ghostwriting for CEO of SaaS & Tech B2B

"Pierre has undoubtedly created the most concrete and actionable training in content marketing. The videos get straight to the point and the checklists/exercises allow for quick application. To train, it’s a no brainer."

Karine TEXEIRA LOPEZ

Demand Generation Manager @Matrix Requirements

"Pierre's course has truly transformed my content creation strategy. The modules are concise allowing me to quickly implement what I learn. Each workshop has equipped me with actionable tools that I can apply immediately. This isn’t just a course; it’s a strategic guide that can save months of trial and error. I recommend investing time and money in this !"

Lex van Lynden

Chief Growth Officer @ Autro

"The course is wildly insightful. Using Pierre's approach to creating a content strategy, my overall company's strategy was challenged. We now use Pierre's framework to not only give shape to our content strategy, but use content strategy as a foundation of the company strategy."

Steven Eugeen J. Piessens

Founding Partner @Oratore Speakers

"This course is a friendly, hands-on guide to creating an effective content strategy! The best part is the workshops, where you can put everything into practice right away. They really help make the concepts come alive and are perfect for getting started!"

Marina Palacios-Benito

Senior Business Growth Consultant

"I’m doing your Content Strategy course, and I just wanted to say that it’s the best LinkedIn course I’ve ever seen! I absolutely love your clarity and the approach you bring to everything."

Laura Jasenaite

Director of Marketing @GoTo Global

"I really enjoyed the strategy part of this course, even though it included a lot of theory. Pierre did an excellent job of breaking it down with practical tips and real-life examples, making it easy to understand how to apply the concepts. The workflow was simple to follow, which made the whole experience even more helpful. Overall, it was a valuable course, and I’d highly recommend it to anyone."

Eric Seclet

Ghostwriting for CEO of SaaS & Tech B2B

"Pierre has undoubtedly created the most concrete and actionable training in content marketing. The videos get straight to the point and the checklists/exercises allow for quick application. To train, it’s a no brainer."

You’ll get a private Notion dashboard for content creation:

Notion content plan for Finance SaaS with columns for titles, steps, types, formats, and channels. A circular graph shows content distribution.

Access the Course Now

14-day refund guarantee

All your questions answered

Start creating the right content now to build authority

Access the Course Now

14-day refund guarantee