B2B Content Course

Learn to Create Authority Content that Attracts Buyers

Install your strategy, create authority-first content, build the market positioning you deserve, and attract the right leads.

For:

LinkedIn™

Newsletter

YouTube

250+ Happy Students

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📗 Or receive the curriculum first

Student results

Our students are growing their authority with content

With this program you will know how to

Four outcomes that change how your business grows

Publish unique content at scale

Grow your brand authority

Attract warm inbound leads

Sign more clients with social selling

Content is your best bet in 2026

Why content wins
when everything else slows down

The traditional lead gen playbook is out of date

Buyers don’t want to be sold to in linear cold email sequences. They get information in content, socials, and communities.

Graph comparing "Content-First" and "Leadgen" B2B strategies, showing a 65% buyer increase in 2024.

Content attracts the right opportunities for you

Podcast invitations, press releases, partnerships, more clients… Content builds industry authority and momentum.

LinkedIn post about a 7-step content strategy for B2B SaaS, with a diagram and social media icons.

It’s easier to close deals when you publish content

People that love your content have more chances to open your emails, read your DMs, click on your ads, and buy from you.

Table of closed deals with a growth graph showing rising revenue.

Built for the peopl who need it most

This program is for you if you are a:

Publish unique content at scale with the right systems

Position your brand as an industry authority with content

Attract inbound leads for your irresistible offer

Sign more clients with warm outbound

B2B marketer

Looking to generate more leads and increase marketing-driven revenue.

Early-stage B2B founder

Eager to build authority and drive your business’s growth.

B2B Content marketer

If you want to create even better content and monetize.

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Here’s what 250+ students say about the course

Results that speak for themselves

"Pierre content course allows me to drive more qualified leads in my LinkedIn inbox since I have begun to use his methods. I have closed more than 20 000$ on the last 2 months, my content strategy is better predictable and generates more revenue now!"

Pierre-André Patry

Head of SEO Freelancer

"This course was the best I've taken by far. It clarified my entire content strategy after months of struggle, giving me confidence in my work immediately. Just within two weeks, I already see my content perform better, as I receive DMs from peers and potential clients. I'm finally gaining some public authority, after posting for sooo long! Thanks Pierre :D"

Gaspard Pastural

Growth/Product Marketing

"The course is in one word amazing! Everything I need for marketing strategy, content creation and great execution are there. I still only utilized a part of the course and there is so much more to use and learn. Great value for money from Pierre."

Bart Spronk

Growth Consultant

"The course, feedback, and coaching has been one of the best and actionable I've had.The exercise we went through when writing a post together from scratch has been a game changer."

Kedeisha Bryan

Founder @Data in Motion

"Pierre created the best training I have ever seen in marketing and content strategy. I use it nearly every day to challenge myself and my clients."

Bruno Desiderio

Founder @Client Values First SRL

"The course is fantastic and amazing value for money! There are tons of new ideas and concepts I've never heard of before. Everything is presented really well too, easy to digest the content and understand the concepts. I've paid a lot more and got a lot less in the past, so I'm very happy."

James Londesborough

Managing Director @Ignite Marketing & Sales Ltd

You’ll learn content marketing from a top creator

I've designed this course after 8 years of marketing experience.

It’s rooted in real-life business cases as I bootstrapped my agency to $1M and went from unknown to industry authority with content.

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165k+

LinkedIn™ Followers

$2m

Revenue from Content

50k

Daily Online Views

500+

Marketing Projects in 10 Years

Why this course

How is this course different from others?

It’s the only place where 300+ students learn the authority-first content framework. It puts expertise, technical, and industry content first (not random stories).

Dashboard from a content strategy course showing modules, a Notion interface with resources like eBooks and checklists, and a video lesson preview.

What's included in the program

Everything you need
to go from invisible to authority

Video lesson with a presenter explaining customer profiling, accompanied by a presentation slide.

70+ Video Lessons

Gain lifetime access to over 55 video lessons with actionable tips and tactics.

Content plan dashboard in Notion showing organized tasks and strategy labels.

Content Planning Dashboard

A Notion dashboard to help you build and organize your content plan effectively.

B2B content strategy checklist with tasks marked as completed or pending.

Checklists & Templates

Get ready-to-use checklists and templates to create top-notch content.

Circular portraits of three community members in a minimalistic style.

Exclusive Community Access

Join a community of 300+ marketers and founders.

Video conference with a main speaker and participant thumbnails, showing controls for video and audio.

Weekly Office Hours

Attend live office hours every week to get your questions answered.

Notifications from Gmail and Slack about B2B marketing and content discussions.

Canva Templates

Start from my Canva templates for your Infographics

What you'll learn in the program exactly

7 modules. One complete content system.

Lessons are snackable (under 8 minutes) and actionable. You can also upload the course knowledge into your favorite AI.

Module #1

Build your Audience-First Marketing Strategy

Setup your ICP, positioning, messaging, offer, value proposition, and content strategy.

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Module 1: Strategy, focusing on audience and ICP, positioning, and content pillars.

Module #2

Create Content and Get Leads on Linkedin™

Replicate my growth strategy that allowed me to reach 165,000 followers and $2M+ of revenue thanks to LinkedIn™.

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Module 2: Content Plan with sections for content journey, channel strategy, and ideation process.

Module #3

Show your Expertise with YouTube Videos

Learn my YouTube system that generates 20+ qualified emails per day and drive 6-figures per year.

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Module 3: Creation, covering content identity, copywriting rules, and tools for creating effective posts.

Module #4

Grow your Newsletter and Convert Leads

Turn your newsletter into a revenue channel. Exploit the Substack opportunity to grow your email list.

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Module 4: Repurposing content, showing the process from LinkedIn posts to YouTube scripts and shorts.

Module #5

Turn Traffic into Revenue with Offer & Sales

Connect your content with your revenue system with content journeys, social selling, and more tactics.

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Module 5: Revenue, highlighting "Content Journey" and "Content Upgrades" across five layers of content.

Module #6

Get More Leads with Outbound & Social Selling

Gather intent, prioritize accounts, run social selling, conduct ABM campaigns.

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Module #7

Repurpose Your Content at Scale

Turn One Idea into 20+ Content with your repurposing factory

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Pricing

Join Content-first now

🎉 Promotiom week: $350 instead of $750

What's Included:



Lifetime access to 80+ video lessons (& Updates)



Notion dashboard to build your content plan



30 reusable templates to create great content



Community of 250 marketers & founders



Weekly live Q&A to ask your questions

Access the Course for $350 

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Bonuses:

Bonus 1: My Library of 500 posts cumulating 50M views.

Bonus 2: My Infographics' Canva templates

Bonus 3: My sales deck template that drove $1M (reuse it).

"Pierre's course has truly transformed my content creation strategy. The modules are concise allowing me to quickly implement what I learn. Each workshop has equipped me with actionable tools that I can apply immediately. This isn’t just a course; it’s a strategic guide that can save months of trial and error. I recommend investing time and money in this !"

Karine TEXEIRA LOPEZ

Demand Generation Manager @Matrix Requirements

"I really enjoyed the strategy part of this course, even though it included a lot of theory. Pierre did an excellent job of breaking it down with practical tips and real-life examples, making it easy to understand how to apply the concepts. The workflow was simple to follow, which made the whole experience even more helpful. Overall, it was a valuable course, and I’d highly recommend it to anyone."

Laura Jasenaite

Director of Marketing @GoTo Global

"The course is wildly insightful. Using Pierre's approach to creating a content strategy, my overall company's strategy was challenged. We now use Pierre's framework to not only give shape to our content strategy, but use content strategy as a foundation of the company strategy."

Lex van Lynden

Chief Growth Officer @ Autro

"This course is a friendly, hands-on guide to creating an effective content strategy! The best part is the workshops, where you can put everything into practice right away. They really help make the concepts come alive and are perfect for getting started!"

Steven Eugeen J. Piessens

Founding Partner @Oratore Speakers

"I’m doing your Content Strategy course, and I just wanted to say that it’s the best LinkedIn course I’ve ever seen! I absolutely love your clarity and the approach you bring to everything."

Marina Palacios-Benito

Senior Business Growth Consultant

"I broke free from the classi tofu/mofu/bofu approach, and learned how to publish actual useful and impactful pieces of content. This course is clear, and very precise : every single idea can be used immediately and can positively impact your business."

Mathieu Chiron

Ghostwriter

You’ll get a private Notion dashboard for content creation:

Notion content plan for Finance SaaS with columns for titles, steps, types, formats, and channels. A circular graph shows content distribution.

FAQ

All your questions answered

Start creating the right content now to build authority

Access the Course Now 

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Learn to Create Authority Content that Attracts Buyers

Our students are growing their authority with content

Four outcomes that change how your business grows

Publish unique content at scale

Grow your brand authority

Attract warm inbound leads

Sign more clients with social selling

Why content winswhen everything else slows down

The traditional lead gen playbook is out of date

Content attracts the right opportunities for you

It’s easier to close deals when you publish content

This program is for you if you are a:

B2B marketer

Early-stage B2B founder

B2B Content marketer

Results that speak for themselves

I've designed this course after 8 years of marketing experience.

How is this course different from others?

Everything you needto go from invisible to authority

70+ Video Lessons

Content Planning Dashboard

Checklists & Templates

Exclusive Community Access

Weekly Office Hours

Canva Templates

7 modules. One complete content system.

Build your Audience-First Marketing Strategy

Create Content and Get Leads on Linkedin™

Show your Expertise with YouTube Videos

Grow your Newsletter and Convert Leads

Turn Traffic into Revenue with Offer & Sales

Get More Leads with Outbound & Social Selling

Repurpose Your Content at Scale

Join Content-first now

You’ll get a private Notion dashboard for content creation:

All your questions answered

Start creating the right content now to build authority

Why content wins
when everything else slows down

Everything you need
to go from invisible to authority