Attract Buyers With Your Content

Learn to create content, grow a brand, and monetize your audience with Pierre Herubel.

Trusted by 500+ Founders & Marketers

‍ Bootcamp Course

Hi, I'm Pierre Herubel

I design content strategies that attract your buyers. They're rooted in real-life business cases as I bootstrapped my agency to $1M and went from unknown to industry authority with content.

But before this ...

In 2021, I was silently working in my room.

In 2022, We bootstrapped our GTM agency and had to find clients organically. Paid ads were too expensive, outbound was getting harder, and word of mouth wasn’t predictable. So we decided to use content.
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I started posting on LinkedIn in January 2022, with 2 other people in the business (Alain and Florian)
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Then we added lives, case studies, blog, newsletter, a whole branded content ecosystem.

‍The results: we went from $0 to $1M in 14 months, with $0 client acquisition cost.
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While competitors struggled to find clients, content helped us create a brand.
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In 2023, we sold the business. At the same time, my follower count grew (LinkedIn and Substack).

When I became a solopreneur in October 2023, I had 50,000 followers and new inbound leads every day.
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Every time I sent a DM, people replied within the same day. I did some service for my clients.

In 2024, I created my first program: Build your B2B Content Strategy. It’s my full 5-step framework to replicate what I did for your business and your personal brand.

Trusted by 500+ founders & marketers

Trusted by 500+ Founders & Marketers

Pierre-André Patry

Head of SEO Freelancer

"Pierre content course allows me to drive more qualified leads in my LinkedIn inbox since I have begun to use his methods. I have closed more than 20 000$ on the last 2 months, my content strategy is better predictable and generates more revenue now!"

Bart Spronk

Growth Consultant

"The course is in one word amazing! Everything I need for marketing strategy, content creation and great execution are there. I still only utilized a part of the course and there is so much more to use and learn. Great value for money from Pierre."

Morgan J Ingram

Founder and CEOAMP Creative

"If you want a more impactful content strategy, Pierre is the one to go to."

James Londesborough

Managing Director @Ignite Marketing & Sales Ltd

"The course is fantastic and amazing value for money! There are tons of new ideas and concepts I've never heard of before. Everything is presented really well too, easy to digest the content and understand the concepts. I've paid a lot more and got a lot less in the past, so I'm very happy."

Karine TEXEIRA LOPEZ

Demand Generation Manager @Matrix Requirements

"Pierre's course has truly transformed my content creation strategy. The modules are concise allowing me to quickly implement what I learn. Each workshop has equipped me with actionable tools that I can apply immediately. This isn’t just a course; it’s a strategic guide that can save months of trial and error. I recommend investing time and money in this !"

Nicolas Duchemin

Digital Marketing Consultant

"This course cuts straight to the chase with actionable strategies and templates to provide real value. The exercises, quizzes, and workshops help solidify the concepts. Even as a seasoned marketer, I'm still learning new things. It's a must-take for those serious about B2B content strategy!"

Eric Seclet

Ghostwriting for CEO of SaaS & Tech B2B

"Pierre has undoubtedly created the most concrete and actionable training in content marketing. The videos get straight to the point and the checklists/exercises allow for quick application. To train, it’s a no brainer."

Bruno Desiderio

Founder @Client Values First SRL

"Pierre created the best training I have ever seen in marketing and content strategy. I use it nearly every day to challenge myself and my clients."

Gaspard Pastural

Growth/Product Marketing

"This course was the best I've taken by far. It clarified my entire content strategy after months of struggle, giving me confidence in my work immediately. Just within two weeks, I already see my content perform better, as I receive DMs from peers and potential clients. I'm finally gaining some public authority, after posting for sooo long! Thanks Pierre :D"

Thom van der Kleij

Founder @Dimpekt

"The course is a practical step by step way to setup an effective content strategy. Especially the workshops where they put things into practice are helpful once you start."

Lex van Lynden

Chief Growth Officer @ Autro

"The course is wildly insightful. Using Pierre's approach to creating a content strategy, my overall company's strategy was challenged. We now use Pierre's framework to not only give shape to our content strategy, but use content strategy as a foundation of the company strategy."

Kedeisha Bryan

Founder @Data in Motion

"The course, feedback, and coaching has been one of the best and actionable I've had.The exercise we went through when writing a post together from scratch has been a game changer."

Laura Jasenaite

Director of Marketing @GoTo Global

"I really enjoyed the strategy part of this course, even though it included a lot of theory. Pierre did an excellent job of breaking it down with practical tips and real-life examples, making it easy to understand how to apply the concepts. The workflow was simple to follow, which made the whole experience even more helpful. Overall, it was a valuable course, and I’d highly recommend it to anyone."

Thomas Varekamp

Founder @Drilldown

"Pierre's course was a game-changer for my content creation process. The course brought much-needed organization to my approach, transforming my entire workflow. I can't recommend it highly enough – it's truly a 10 out of 10 experience"

Jessica B.

Founder @Launch Lane Digital

"When I signed up for the LinkedIn Bootcamp I wasn't sure what to expect. The goal was to improve my LinkedIn content and get more impressions and engagement. The course lead exceeded my expectations when delivering the bootcamp. The course was both theory based and practical. This approach allowed me to execute my learnings and receive feedback during the course. When comparing the carousel from before the course to the one during the course, I saw a 245% increase in the engagement for my carousel post, going from 20 to 69."

Teja Sirec

Founder & Fractional Marketing Director @Biotheia

"The bootcamp was fantastic, I’d do it again! I found lots of value in the workshops as well as 1:1 feedback and coaching by Pierre. I started applying his method for copywriting and design during the 5 weeks of the bootcamp – this resulted in 22% increase in impressions (compared to the previous 5 weeks), 36% growth in profile views, connection invites and comments from multiple ICPs. The stats are climbing up, but what is delighting me the most are the profile views by my ICPs. And, comments from an influential ICP in my field :)PS. The value I got from his course resources is insane."

Marina Palacios-Benito

Senior Business Growth Consultant

"I’m doing your Content Strategy course, and I just wanted to say that it’s the best LinkedIn course I’ve ever seen! I absolutely love your clarity and the approach you bring to everything."

Steven Eugeen J. Piessens

Founding Partner @Oratore Speakers

"This course is a friendly, hands-on guide to creating an effective content strategy! The best part is the workshops, where you can put everything into practice right away. They really help make the concepts come alive and are perfect for getting started!"

Mathieu Chiron

Ghostwriter

"I broke free from the classi tofu/mofu/bofu approach, and learned how to publish actual useful and impactful pieces of content. This course is clear, and very precise : every single idea can be used immediately and can positively impact your business."

Florian Decludt

Demand Generation Manager @Clutch

"I've learned so much from this program. I wish I had it when I first started posting - it would have saved me at least 6 months of guesswork and trial and error. Content is the future of marketing and this is the best program out there to learn it."